Design leadership for impactful customer experiences

Service & UX design leader with 20 years of experience building high-performing teams and impactful products.

What I do

  • I build and mentor highly effective design teams, leading with a quiet confidence that brings out the best in those around me.

  • I help businesses solve their biggest challenges by introducing collaborative, customer centric ways of working, tools and methodologies.

  • I bring alignment and create a shared vision across an organisation through the creation of artefacts such as blueprints, mock-ups, personas and prototypes.

How I can help your business

Through identifying customer pain points, and refining products and services, I help to uncover opportunities to deliver better customer experiences. Through collaborative improvement initiatives, hands-on coaching for design teams, and the introduction of proven customer-centric tools and methods, I help organisations work smarter, strengthen their teams, and create solutions that truly meet customer needs.

In-house

I elevate your team’s craft and collaboration through hands-on design support, coaching, and strong leadership. I introduce effective team rituals and collaborative ways of working to build a healthy and productive culture. With deep consulting expertise and experience on both the client and agency side, I strengthen client relationships and support the growth of new business opportunities.

Agencies / Consultancies

About me

I am a service and user experience design leader and design director with 20 years of experience solving complex problems for clients in a wide range of sectors from finance to transport to resources.

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